Wednesday, March 4, 2015

New Study Says Dog's Short Term Memory is Under Two Minutes. Does That Mirror Online Shoppers?

Just read a fascinating article on Dogster.  Apparently, your best friend has a really short term memory - about two minutes.

The simple truth is, your dog forgets everything in one maybe two minutes at the most - unless it has to do with fear or food. Don't shoot the messenger. That information is taken from a study performed by the Centre for the Study of Cultural Evolution at Stockholm University, Sweden.

The more I thought about this, the more I decided this mirrored the experience online sellers have with internet shoppers. No matter how much we try, they're quick to forget everything we share with them.

If you have any doubts, check out your own online experiences. 

If you don't bookmark a website while you're looking at it how likely are you to find it again? After you've made an online purchase you're excited about, do you bookmark the eBay store, or do you just assume you can easily find it again when it's time to make another purchase?

The odds are that great eBay store is gone for good because you didn't take a few seconds to bookmark it.

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That's the bad news.

Now, what can you do to counteract shopper's short term memory issues? The simple answer is: help them take action now. Ask them to save your store as a favorite while they're shopping. When you mail out their package, include a flyer asking customers to join your email list, so they're in the know about all of your great promotions.

The key to making more sales is to keep customers in the loop and keep reminding them that you're still there, and ready to help them out.

Pet your customers now and then. Toss, them a bone, a Frisbee, or maybe a really great deal to keep them interacting with you.